Why advertising doesn't work on the Web : Analysis

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Article \|	Why advertising doesn't work on the Web http://www.useit.com/alertbox/9709a.html
Date \|	01 Sep 1997
Words \|	1,179

Back Links \|	29
Usenet Links \|	30

Page Links \|	15
UseIt \|	Advertising on search engines ALERTBOX 02 Sep 2001
	Web is very different from television ALERTBOX 15 Feb 1997
	0.01% of websites can generate sufficient revenues ALERTBOX 15 Apr 1997
	telephone is a much better metaphor for the Web ALERTBOX 15 May 1997
	loyal users have any lasting value ALERTBOX 01 Aug 1997
	intranet and Internet ALERTBOX 15 Sep 1997
	classified advertising works better on the Web SIDEBAR 01 Sep 1997
	site tourists SIDEBAR 01 Aug 1997
	hypertext theory

NN Group \|	help customers buy
	PR efforts

Other \|	only 12% of buying customers had arrived at the vendors site from an advertisement
	only understand the mass-media business models
	UPSIDE Magazine
	attempt to trap users

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24 Dec 2000 \|	The Web in 2001: Paying Customers
17 Sep 2000 \|	New Devices Augur Decent Mobile User Experience
28 May 2000 \|	Alertbox Five years retrospective
26 Dec 1999 \|	Predictions for the Web in 2000
11 Jul 1999 \|	Web research: Believe the data
30 May 1999 \|	The top ten new mistakes of web design
21 Feb 1999 \|	Details in study methodology can make results irrelevant
01 Nov 1998 \|	Why Yahoo is good (but may get worse)
23 Sep 1998 \|	Readers Comments on the End of Legacy Media
25 Jan 1998 \|	The case for micro-payments
01 Jan 1998 \|	Predictions for the Web in 1998
15 Nov 1997 \|	Book review: Esther Dyson's Release 2.0 gives strategic vision for the network economy
01 Sep 1997 \|	Classified Advertising: A Web Success
15 Aug 1997 \|	Community is dead; long live mega-collaboration
15 May 1997 \|	The telephone is the best metaphor for the Web

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